6 reasons why you need a kick arse logo

I recently decided to make things official and take my online hobby (Do Re Media) to the next level, it was time to find a brand and logo that suited me, my goals and my name. I sort out the expertise of my good friend, Euan Hart from HartBlack to help with this extremely important task!

Before I start, lets be clear…what is the difference between a BRAND and LOGO? The gang at Born Creative suggest:

What is a logo?
A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand.

What is a brand?
A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence, and the experience any individual has with the business, product or service online, offline, or in person. You brand is the experience people have when they come in contact with you or your business.

So, here’s why you need a kick arse logo.

1) Your logo or your brand, will become the face of your business. It’s something that people can immediately identify with in any language. And it should be uniform across all of the correspondence that you send out. Emails, letters, advertising and of course, all your social media platforms. Facebook, Instagram, Twitter, LinkedIn, whatever you’re using.

2) A good brand instantly connects people with an idea, a feeling, your values, your beliefs all within an instant of looking at your logo. It’s this connection that makes people trust you! It’s this connection that is valuable! It’s this connection that creates customer loyalty and that loyalty creates sales.

3) A good logo looks professional. And who doesn’t want to look like they know what they’re talking about?

4) You start looking like you know what you’re talking about and you start getting more customers, more sign-ups which equals more sales.

5) A good logo is memorable. If your logo is the first one coming to mind when people think about social media or gardening or whatever it is you’re selling, and you’re the first person they seek out, then you’re on the right track. Forty percent of people better remember what they see than what they hear or read. Once you have your memorable logo, again it should be uniform across all platforms you’re using. Repetition is key.

6) A good logo makes you stand out from the pack. A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.

There are options out there to suite any budget. You could approach a branding agency such as HartBlack, find something online as Twitter did in istockphoto or LogoGarden or even design one yourself if you have the know-how!

Check out this cool infographic on logo’s.