Size DOES Matter
As part of our Social Media Management role we DRMies are often charged with setting up ALL OF THE PLATFORMS on our client’s behalf. Sometimes the client has a design stylist or graphic artist on board – which can make things easier provided we are giving clear direction for them on what we need (aka a clear BRIEF).
Knowing what you want SIZE wise is the first stop. The dimensions of all the ‘signage’ elements for Social Media platforms are all very different and can mean drastically altered layout for your branding elements to fit into.
Here are some guidelines for designing “rearrangable” designs which can be easily modified for each platform.
The ‘elements’ of what you want presented in your branding can be rearranged easily if you think of it in sections.
- Text content
A simple colour background will look consistent at all sizes, will make your logo pop, and will make included text easier to read. Making your logo stand out is always a good idea, so backgrounds with a bit of a contrast to the logo will work best. Choose text colours which are in the ‘middle’ of the contrast background and the logo. Eg. Black background, green logo, white text or yellow background, red logo, black text. You can sometimes even have two varuiations – one standard and one ‘flipped’, your same design but in the negative colours of your original.
Particularly important If you are designing for yourself; we highly recommend having a professional do your logo for you. It’s amazing how simple everything else can be when your logo nails who and what you are.
You don’t want too much text in these areas, but what you put in there needs to either be
- Vital information – contact details etc
- Relevant to a campaign – other Social Media (website, hashtag, Special Campaign info “Sydney store launching March”
- Descriptive and evocative – Tagline “Fresh food people” or “The Tyre Specialists”
Thoughtful positioning of these sections allows you to take advantage of the visual real estate you have to use for each platform by allowing you to rearrange it to suit the layout options of that size. In some instances, the upload size you need will be shown differently on different devices, so there are “safe areas” (see the “This area will display” in the graphic) to consider as well.
Whether you are working with a graphic artist or going DIY, understanding what you’re working with will help you to capitalise on this branding space. If you feel you should know more than you do, contact us to arrange a Do Re Media Workshop.
Mel Anastas, Do Re Media Consultant and Creative