10 blogging ideas
You’ve started your website and/or blog and you’re ready to go! Except for the mental blank that you have. Nothing. Nada. Niente. What on earth are you going to write about that other people are going to want to read? You don’t really think what you have to say if very interesting, you’re not much of a writer…surely people already know all the stuff? Wrong.
Blogging is a valuable part of your website and business. It’s an ongoing conversation, a platform on which to share, to get vulnerable and create relationships with your customers, clients and fellow activists. Here are 10 blogging subjects that will give you a kick start and dissolve those mental blocks. Grab a cuppa, your laptop and sink your teeth into it.
1) DIY and How To
I used to ask my mum for recipes. Now when i ring her, her general answer is “Google it.” Let people in on how you do what you do. Opening up in this way creates trust and a vulnerability shows you’re a real person, not a just a figment of an online imagination. Video is a great medium to help you with this. Experiment! Nervous? Craptastic videos are endearing. Have a go!
I love lists! I’m a list person. This is a list. Write one that helps you. Chances are it will help someone else as well
Got an event coming up? Talk about it! Don’t have one. Create one to talk about! Know of an event your audience might be interested in? Let them know about it!
4) Industry News
Staying current in your industry is important. Sign up to some industry related newsletters and keep your finger on the pulse then SHARE this information with your customers
Are there people in your industry who you admire? This is your chance to give them a bell, drop them an email and ask them about their story. Interviews them, network, post it on your blog.
6) Guest Bloggers
One of my favourites. Don’t have the time to blog? Get someone else to do it. This creates space for you to breathe and adds variety to your blog. Play on your strengths. Not strong in one aspect of your business? Find someone who is and ask them to do the honours.
Had a good experience with a product or service? Tell people about it. Review that cafe, movie, service etc. Make sure it’s in line with your industry though
8) Run a competition
People love winning things. I know i do. The last thing i won was a watch! That was when i was 6 years old. It was a great watch. I fondly remember it. Free stuff is hard to come by, so people are generally happy to have a go. Again, keep it industry related and watch the legal requirements on this one.
9) Photos and videos
A picture is worth 1000 words. Give people a glimpse into your business, community group, cause. Show people that you care through photos and video. This allows people to relate to what you’re doing.
10) Create an infographic
Again with the pictures tell 1000 words thing. There are some great online programs that you can use to your advantage to show the information you want to convey to your audience. Check out Canva.com or Piktochart.com (If you don’t know what an infographic is maybe Google it.)
How often should you blog? As a general rule of thumb, if you’re a small business, you should be blogging once a week. This is also going to depend very much on the TIME that you have available to you!