Category Archive for "Social Marketing"
Becoming Social
How to be a “brand community” Article: Moana Lutton Humans are social creatures. Once upon a time we lived in communities where values of commitment, mutuality and trust kept us in closer, warmer, more harmonious types of bonds between one…
Increasing Visibility in the Digital Marketplace with Video
Hike Up Your Visibilty and Engagement. Recent algorithm changes, affecting organic serving of content to individual Facebook newsfeeds, are openly prioritising video. The preference to video is in direct response to overwhelming preferences of audiences in their engagement with the video…
Digital Marketing for Musicians
Things sure have changed over the past 20 years! Reaching your audience as a musician has never been easier…or has it? Here are a few tips we’ve learnt on marketing your music in the digital space. Social Media Platforms If you’re…
3 Little Pigs Redux
Once upon a time there were three little pigs. One pig built his business brand online made only from paid advertising while the second pig built his business brand online made only from social media. They built their houses very…
How to grow your audience using your analytics
Growing with your audience is tricky these days. In the days of face-to-face analogue business, we knew our customers by their first names, we had conversations with them about their lives, which often led to them being open and honest…
What’s your story? Tips for storytelling in your business
Storytelling seems to be the latest buzzword, and it’s here to stay. Improve your storytelling skills to keep up in business. 1. Be clear on your ‘why’ People connect with a story. It’s why videos go viral. If you think back…
How to Win Friends and Influencers
Being an area of abundant theory, research, and statistics (So. Many. Statistics), the theoretical study of how-to-market-your-business has spewed forth a veritable mountain of concepts and buzz words, many of which now orbit the marketing studies arena like so many…
6 steps to survive the new Instagram changes
I love Instagram. It’s one of my favourite platforms. I love that I get to see posts chronologically, just like twitter. But alas, change is as good as a holiday, or so they say?! On March 28th 2016, Instagram announced some…
Size DOES Matter
As part of our Social Media Management role we DRMies are often charged with setting up ALL OF THE PLATFORMS on our client’s behalf. Sometimes the client has a design stylist or graphic artist on board – which can make…
Content Ideas for Musicians
Is your Facebook feed a whole bunch of posts all talking about you and your next show? Maybe it’s time to get a little creative and start being the entertainer that you are on stage and bring that to your social…