Category Archive for "Content"
Increasing Visibility in the Digital Marketplace with Video
Hike Up Your Visibilty and Engagement. Recent algorithm changes, affecting organic serving of content to individual Facebook newsfeeds, are openly prioritising video. The preference to video is in direct response to overwhelming preferences of audiences in their engagement with the video…
3 Little Pigs Redux
Once upon a time there were three little pigs. One pig built his business brand online made only from paid advertising while the second pig built his business brand online made only from social media. They built their houses very…
What’s your story? Tips for storytelling in your business
Storytelling seems to be the latest buzzword, and it’s here to stay. Improve your storytelling skills to keep up in business. 1. Be clear on your ‘why’ People connect with a story. It’s why videos go viral. If you think back…
How to Win Friends and Influencers
Being an area of abundant theory, research, and statistics (So. Many. Statistics), the theoretical study of how-to-market-your-business has spewed forth a veritable mountain of concepts and buzz words, many of which now orbit the marketing studies arena like so many…
6 steps to survive the new Instagram changes
I love Instagram. It’s one of my favourite platforms. I love that I get to see posts chronologically, just like twitter. But alas, change is as good as a holiday, or so they say?! On March 28th 2016, Instagram announced some…
Content Ideas for Musicians
Is your Facebook feed a whole bunch of posts all talking about you and your next show? Maybe it’s time to get a little creative and start being the entertainer that you are on stage and bring that to your social…
Know Pun, Intended
Puns have a reputation for being the awkward, dorky cousin of actual humour – but they do get asked to slow dance a lot on social media. Perhaps it is the visual format which assists this, as many types of…
What content where?
Posting platform relevant content can be little tricky due to the over lapping of each of the social media platforms. That and the sheer number of platforms available. Say you have three spaces your business occupies online and you have a…