Category Archive for "Facebook"
Increasing Visibility in the Digital Marketplace with Video
Hike Up Your Visibilty and Engagement. Recent algorithm changes, affecting organic serving of content to individual Facebook newsfeeds, are openly prioritising video. The preference to video is in direct response to overwhelming preferences of audiences in their engagement with the video…
10 Ways to Procrastinate and Waste Time
Download the Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest apps to your phone so you can spend an hour in bed just after you wake up checking if anyone has liked, added, tweeted, shared anything to do with you. This way, time…
How to set up Instagram Ad’s
I’ve entered the world of instagram ads the past couple months and I’ve learnt a few things along the way so I thought I’d share with you guys. As you know Facebook owns Instagram, so setting up your ad audience, content…
How to Win Friends and Influencers
Being an area of abundant theory, research, and statistics (So. Many. Statistics), the theoretical study of how-to-market-your-business has spewed forth a veritable mountain of concepts and buzz words, many of which now orbit the marketing studies arena like so many…
Size DOES Matter
As part of our Social Media Management role we DRMies are often charged with setting up ALL OF THE PLATFORMS on our client’s behalf. Sometimes the client has a design stylist or graphic artist on board – which can make…
Content Ideas for Musicians
Is your Facebook feed a whole bunch of posts all talking about you and your next show? Maybe it’s time to get a little creative and start being the entertainer that you are on stage and bring that to your social…
The Juice On Boosts: How to boost on Facebook without falling flat
Boosting your posts on Facebook is kind-of necessary to grow beyond the organic reach of your network. But boosting willy-nilly is not only a waste of money, it can derail your campaign. Here’s some things to consider before firing off…
What content where?
Posting platform relevant content can be little tricky due to the over lapping of each of the social media platforms. That and the sheer number of platforms available. Say you have three spaces your business occupies online and you have a…
Digital Detox: Musings from a Social Media Addict
I confess. I’m an addict. I’m on social media EVERY DAY. Admittedly it is also my chosen current career. And I own the business…bit of a conundrum no? After noticing a lack of attention, time with my husband and a…
Holiday Marketing Tips
So as the weather warms up here in Perth, Western Australia and we rapidly approach Christmas, I’m thinking about my business and being in line with the time of year. Some people have it so together and so organised right?!…