Category Archive for "Marketing"

Band vid

Increasing Visibility in the Digital Marketplace with Video

Hike Up Your Visibilty and Engagement. Recent algorithm changes, affecting organic serving of content to individual Facebook newsfeeds, are openly prioritising video. The preference to video is in direct response to overwhelming preferences of audiences in their engagement with the video…

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Website_ Digital Mark for Muso

Digital Marketing for Musicians

Things sure have changed over the past 20 years! Reaching your audience as a musician has never been easier…or has it? Here are a few tips we’ve learnt on marketing your music in the digital space. Social Media Platforms If you’re…

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3 Pigs Blog

3 Little Pigs Redux

Once upon a time there were three little pigs. One pig built his business brand online made only from paid advertising while the second pig built his business brand online made only from social media. They built their houses very…

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Analytics Website

How to grow your audience using your analytics 

Growing with your audience is tricky these days. In the days of face-to-face analogue business, we knew our customers by their first names, we had conversations with them about their lives, which often led to them being open and honest…

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Instagram ads

How to set up Instagram Ad’s

I’ve entered the world of instagram ads the past couple months and I’ve learnt a few things along the way so I thought I’d share with you guys. As you know Facebook owns Instagram, so setting up your ad audience, content…

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How to Win Friends and Influencers

Being an area of abundant theory, research, and statistics (So. Many. Statistics), the theoretical study of how-to-market-your-business has spewed forth a veritable mountain of concepts and buzz words, many of which now orbit the marketing studies arena like so many…

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IG algorithm

6 steps to survive the new Instagram changes

I love Instagram. It’s one of my favourite platforms. I love that I get to see posts chronologically, just like twitter. But alas, change is as good as a holiday, or so they say?! On March 28th 2016, Instagram announced some…

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Content for Musos

Content Ideas for Musicians

Is your Facebook feed a whole bunch of posts all talking about you and your next show? Maybe it’s time to get a little creative and start being the entertainer that you are on stage and bring that to your social…

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The Juice On Boosts: How to boost on Facebook without falling flat

Boosting your posts on Facebook is kind-of necessary to grow beyond the organic reach of your network. But boosting willy-nilly is not only a waste of money, it can derail your campaign. Here’s some things to consider before firing off…

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