The Art of Night-Time Posting
Being invited into the bedroom is a delicate dance. And studies show, Social Media is getting more attention than bedfellows between the sheets. Here’s how to woo your followers into inviting you into their boudoir.
- Be gentle
The last thing we need after a long, busy day is a noisy or abrasive interaction.
- Cut down on the CAPS and !!!exclamation!!! points.
- Ooze satisfaction or quiet reflection.
- Use informal (or less-formal) language
- Share a relaxed or humorous summation of your day
- Be vulnerable
Showing that you, too, are a fallible human with daily struggles is a lovely way of developing trust with your audience. (Don’t overshare though, people hate that.)
- Post a simple good-night message
- Reveal problems with something you’re working on
- Repost milestone-type content and share your reflection on your journey since that time
- Show some work-in-progress (video is also great here)
- Listen
Take some time to let your followers share something from their world with you. From the safety of their bed, they may just be brave enough to respond.
- Invite your audience to be part of a think-tank to help you with a decision
- Put a call-out for goods or services you are looking for (ask for links, then go and like the suggested pages)
- Ask for suggestions/feedback on your goods or services. Be careful with this one, it can open you up to criticisms you weren’t ready for. However these are a perfect segue into a follow-up #vunerabilitypost
- Timing is everything
Use your statistics to see when your site is being accessed in the evening. Your audience may be night-owls or early-risers, so use your data and schedule bed-time posts accordingly.
With these tips, your performance in the bedroom will keep the intimacy alive between your brand and your audience.
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