How to Turn a Good Piece of Content into a Great One

There’s a difference between producing quality content and publishing professional, better-than-the-rest content. You might have been writing blog articles and other forms of content for a while, and think that you have it down. And yet, you can always keep pushing to give your work an edge over other people’s. It may look good to you, but a professional can always tell an amateur from someone more experienced. There are several things you can do to turn a good piece of content into an incredible one. Here are just some of the ways you can do it.



Up Your Research Game

Part of your strategy should be about finding new things to talk about and your own angle to approach it from. No one wants to read the same article over and over from different websites, so you need to be an excellent researcher. You have to be able to ferret out topics to write about that you can cover in a new way. To do this, you need to research all the time. Even when you’re busy doing something else, you should have applications gathering content that could be useful to you. Take notes and make bookmarks, writing down ideas whenever you have them.

Have a Consistent Voice

Developing a voice for your brand is essential, whether your brand is just you or it’s a full-fledged business. You need to find your own style that sets you apart from everyone else doing similar things to you. But just finding your voice isn’t enough, as you need to be developing it and applying it consistently too. To help develop your style, read other writers whose voices you enjoy. You can use their examples to find out how they apply their own unique styles and learn how to do the same with yours.

Use Quality Images

You might be surprised to know that your images could present an enormous problem to your written content. It might the most well-crafted piece you have ever written, but you’ll let it down if your images are awful. Finding professional pictures to use for your content can be difficult. You don’t want to have to pay for them every time, especially when you produce a lot of content. However, there are lots of resources for finding free images. Try websites that have ranges of stock photos to select from, including After a while, you will find your preferred sites that you know are reliable sources for quality images.

Engage Right Away

No matter what sort of writing you’re doing, you need to be able to get the reader’s attention as soon as possible. Your first paragraph and even your first sentence are crucial to drawing them in. In fact, your title can also be incredibly important. If these things don’t make people want to read, they won’t bother. So spend more time on these initial hooks if you want people to keep reading.

If you want to produce golden content, you have to pay attention to the details. That’s the difference between good content and great content.

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