How to Win Friends and Influencers
Being an area of abundant theory, research, and statistics (So. Many. Statistics), the theoretical study of how-to-market-your-business has spewed forth a veritable mountain of concepts and buzz words, many of which now orbit the marketing studies arena like so many…
6 steps to survive the new Instagram changes
I love Instagram. It’s one of my favourite platforms. I love that I get to see posts chronologically, just like twitter. But alas, change is as good as a holiday, or so they say?! On March 28th 2016, Instagram announced some…
Size DOES Matter
As part of our Social Media Management role we DRMies are often charged with setting up ALL OF THE PLATFORMS on our client’s behalf. Sometimes the client has a design stylist or graphic artist on board – which can make…
Content Ideas for Musicians
Is your Facebook feed a whole bunch of posts all talking about you and your next show? Maybe it’s time to get a little creative and start being the entertainer that you are on stage and bring that to your social…
The Juice On Boosts: How to boost on Facebook without falling flat
Boosting your posts on Facebook is kind-of necessary to grow beyond the organic reach of your network. But boosting willy-nilly is not only a waste of money, it can derail your campaign. Here’s some things to consider before firing off…
Know Pun, Intended
Puns have a reputation for being the awkward, dorky cousin of actual humour – but they do get asked to slow dance a lot on social media. Perhaps it is the visual format which assists this, as many types of…
What content where?
Posting platform relevant content can be little tricky due to the over lapping of each of the social media platforms. That and the sheer number of platforms available. Say you have three spaces your business occupies online and you have a…
5 Ways Perception Can Trip You Up
As much as we like to promote authenticity, consideration to how objectively you are presenting your ideas to your audience is very important. Strong branding relies on cultural relevance, so understanding the culture surrounding your brand is a good start…
Digital Detox: Musings from a Social Media Addict
I confess. I’m an addict. I’m on social media EVERY DAY. Admittedly it is also my chosen current career. And I own the business…bit of a conundrum no? After noticing a lack of attention, time with my husband and a…
31 free things: Christmas
It’s crazy this time of year yeah? I’m feeling crazy?! OR rather under the weather before our trip away. With all this spending and craziness at Christmas, I find it a great time to reflect as well. Sometimes life, over…