5 benefits of blogging
I have been nagging my friend for quite some time now to start a blog. She’s a naturopath, a great one at that, and has a wealth of information locked away in her brain. But why would she do something that takes a bit more time out of her already busy day to give away information people are normally paying her for during consults? I know it will benefit her clients but how will it benefit her? She’s a super busy lass and there would need to be a good reason for her to do it. So my friends, here is my list of 5 benefits of blogging.
Do you want to make a customer today or create a customer for life? In order to create a customer for life, you need to foster relationships with your clients and relationships are built on trust. To gain trust from customers you need to be authentic. Blogging is a great way to build trust and demonstrate your authenticity through visuals and words. Ask yourself what gains your trust when searching for a service or product? Does your website demonstrate these things? Does your blog show who you are? Are you being transparent and authentic?
2. Self serve information
Customers have gotten savvy when it comes to shopping whether its for a new vacuum cleaner, searching for recipes, types of pet treatments or how-to-cure-warts. There is enough information out there to sink a ship a few times over so customers now do their research online before they even leave the house. I know I do. My last vacuum cleaner I bought, I started with an enquiry on Facebook to my immediate friends then went on to research online where I could find the three top vacuums at the best possible prices. We visited one shop and purchased the one we wanted.
If you provide your customers with the information they need online, why would they go to your competitors to access the service/product they need? Through your website and blog, they become familiar with your branding, your product, the information and your “space” online. Being creatures of habit, we will tend to search out things that are familiar to us!
3. Content and SEO
Google is King! You want your website to be at the top of the Google search pages? Guess who decides that? Google. Your best bet is to play by their rules. Make sure you have fresh, quality content on your website. How? By starting a blog!
I don’t know about you, but most of the people I have solid relationships with, I also have good conversation with. Blogging is a great way to listen to what your customers are saying, whether its good or bad and hear what they’re telling you. What are their wants and needs? How can you meet them? How can you improve your business practices? Your customers are people too, just like your grandma, cousin and best friend. Treat them with respect and you’ll get it back.
5. Developing your “youness”
Also know as brand building. Who are you as a brand? What do you stand for? Do you have a mission statement? Is it on your website? What is your story? Blogging is a great way to develop your personality, who you are as a brand and what you’re selling. Customers engage with businesses they can relate to, who they feel comfortable with and your “youness” is a part of that.