How to be a “brand community” Article: Moana Lutton Humans are social creatures. Once upon a time we lived in communities where values of commitment, mutuality and trust kept us in closer, warmer, more harmonious types of bonds between one…
Hike Up Your Visibilty and Engagement. Recent algorithm changes, affecting organic serving of content to individual Facebook newsfeeds, are openly prioritising video. The preference to video is in direct response to overwhelming preferences of audiences in their engagement with the video…
How fast has this year gone already? I can’t believe it’s May! And if you’ve been hanging out in the Instagram sphere, you’ll have noticed some HUGE changes. All of which you can use to your advantage when it comes to connecting…
Things sure have changed over the past 20 years! Reaching your audience as a musician has never been easier…or has it? Here are a few tips we’ve learnt on marketing your music in the digital space. Social Media Platforms If you’re…
I had too many tabs open and it was doing my head in. The constant noise of demands and requests and things unfinished and things yet to do. I knew it, but I didn’t know how to stop it. I thought I…
Once upon a time there were three little pigs. One pig built his business brand online made only from paid advertising while the second pig built his business brand online made only from social media. They built their houses very…
Download the Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest apps to your phone so you can spend an hour in bed just after you wake up checking if anyone has liked, added, tweeted, shared anything to do with you. This way, time…
Growing with your audience is tricky these days. In the days of face-to-face analogue business, we knew our customers by their first names, we had conversations with them about their lives, which often led to them being open and honest…
I’ve entered the world of instagram ads the past couple months and I’ve learnt a few things along the way so I thought I’d share with you guys. As you know Facebook owns Instagram, so setting up your ad audience, content…
Storytelling seems to be the latest buzzword, and it’s here to stay. Improve your storytelling skills to keep up in business. 1. Be clear on your ‘why’ People connect with a story. It’s why videos go viral. If you think back…