4 reasons your business should be more transparent

TransparentWeb

To some, the thought of telling the full story behind your business might sound a little daunting. After all, what if people found out that you struggled? That you weren’t perfect? A little truth can go a long way in the world of business if done well. Transparency is the new black with even large companies like McDonalds’s, Buffer, Honest and Nudie Jeans getting on board the truth train.

Here are 4 reasons your business should be more transparent.

  1. Trust – The most obvious reason. Think about it. In your day-to-day life, the more you know about a person, the more you tend to trust them. You can make a more informed decision based on the information you’ve been given bout said person. Whether they are trustworthy, whether you’d let them into your home or whether you’d prefer to keep the door locked. The same can be said for business. The more your customers know about your business, the story behind your product, the way you work, how you treat your employees etc. the more likely they will feel a connection to your business. And where there is connection there is loyalty.
  2. Authenticity – When you are authentic, you are genuine. Transparency gets your brand attention; authenticity allows your message to be heard and believed.”
  3. Team! Being more transparent not only helps your customers but your employees as well. When an employee knows and fully understands the reasons behind some of the decisions you make as a leader, there is respect.
  4. Be available. To both your customers and your employees. Chances are you can’t do without either of them. Be available to answer the questions and train your staff to answer them as well. Be consistent. Communicate openly.

Think of transparency as your new little black dress. It’s classic, you can always wear it and look good, it’ll make you feel good and it’ll never go out fashion.

More reading
Trust but verify: from transparency to competitive advantage
Why transparency and authenticity wins in business and in marketing
How transparent is too transparent?
Honest: the world first 100% transparent company
Why authenticity is key to growing your business

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2 Comments. Leave new

tonycrutcher
March 9, 2015 6:37 pm

Reblogged this on tony crutcher Ltd.

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doremedia_admin
July 30, 2015 8:33 am

thanks Tony!

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